Starbucks Gift Card

Gift card concept for Starbucks, which I always thought would be such a fun project to take on. I chose to play off the phrase, "There's always room for dessert." I can’t always make room for dessert but I can definitely make room for coffee (with a particular weakness for a good cup of Starbucks coffee, or a soy flat white for those special days).

 
 
 
Starbucks gift card concept | Belinda Kou Lettering & Design | Chicago artist
 
 
Starbucks gift card sketch concepts | Belinda Kou Lettering & Design | Chicago artist
Starbucks gift card sketch concepts | Belinda Kou Lettering & Design | Chicago artist
 

Sketched out six concepts in layout to factor in the placement of the Starbucks logo. Chose the last one based on readability, movement, and a little whimsy. Adjusted “coffee" lettering to script to emulate the movement of the coffee spill. The thicker shapes would also provide opportunity for vibrant blocks of color to stand out at gift card size, and the coffee spill could be a clever way to cover up the bar strip that's on the back since that part of the area will be clear.

 
 
Starbucks gift card process on Procreate | Belinda Kou Lettering & Design | Chicago artist

Process shot on Procreate

Starbucks gift card color options  | Belinda Kou Lettering & Design | Chicago artist

Proposed color comps in mockup. I chose the top option for its contrasting colors, and the bright orange to help the card stand out.

 
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Concept mocked up for web browser and mobile use.

 
 
starbucks-gift-card-with-coffee-messaging-closeup